The Bay Tourism Association, formerly referred to as Lancaster and District Tourism Association, altered their name in December 2009 as well as in 2010 aspire to welcome a brand new chapter within the area’s tourism trade.
The association has greater than 70 people including restaurants and attractions, in addition to accommodation also it was believed that that old name was too restrictive because it did not really say who these were. It had been made the decision the bay was the important thing towards the area but in addition to Morecambe additionally, it represent Lancaster, Carnforth and also the Lune Valley.
The primary focus involves promoting quality in the region and providing visitors a higher standard and services information.
The Morecambe Hotel and Tourism Association has 40 people and also have became a member of forces with Bay Tourism. In a full meeting from the Morecambe Hotel and Tourism Association on Monday eighth March 2010, it had been unanimously resolved the MHTA joins with Bay Tourism to get one association as of Bay Tourism Association. Any member who’s already part of Lancashire and Blackpool Tourist Board will get free membership of Bay Tourism.
The MHTA was not able to draw in funding from outdoors and public agencies. Joining Lancashire and Blackpool Tourist Board was one option which was considered. However, Bay Tourism happen to be people from the L.B.T.B. and do attract funding from their store to improve their profile and marketing.
The Bay Tourism Association (BTA) has become the brand new one-stop voice representing all of the principal tourism and customer economic interests of Lancaster and Morecambe, the Lune valley and beyond. It seems sensible and also the Executive continues to be enlarged yet it’s felt they still need result in the Executive more associated with tourism interests over the region and nominations for several sectors are now being positively searched for.
The BTA works carefully with Lancaster Chamber and organise joint marketing ventures along with other tourism associations in the area. They’re also searching to forge more powerful links with Silverdale and South Ponds to jointly promote the location. It’s recognised like a brand and because the voice from the independent tourism entrepreneur they’re asked to lead to a variety of consultancies and business conferences. The £275M plus pa due to the customer economy in this region is generated by their people so that as municipality agencies face cuts and decrease in services, Bay Tourism need to assume a larger role to promoting and supporting tourism within the san francisco bay area.